Selling now, selling then and really, it’s not all that different.
The pandemic is different. It sucks. No more wasted space on that.
But selling. Didn’t we always:
Create solutions that could help our clients derive value, benefits and improvements.
Provide creative ways to execute solutions in such a way that our clients could “afford” what we do.
Probe for the undertones and backstories so we could uncover nuggets of need and commonalities held close to the vest.
Share the best of ourselves so we could earn respect, loyalty and recognition.
I’m not selling differently because we are living in a shitshow. I’m staying the course, helping whomever and however I can and intend to “emerge” in decent shape.
The pandemic has changed everything but not the fundamentals of sales.