This important article is by my good friend and business colleague Scott Hornstein. Scott is an incredibly astute strategic thinker and while this article doesn’t necessarily fall under the sales “umbrella” I do think that it contains valuable information. Here you go and thanks Scott! The advances in marketing technology are awesome, as are […]
Tag Archives: Scott Hornstein
The Center of the Universe for B2B Prospecting
Do you prospect for new business? This terrific post was written by my good friend and marketing guru, Scott Hornstein. I found it to be so insightful that I wanted to share it here. Every champion of a product or service believes in their heart that their target is the CEO. They need to […]