The age-old debate of quantity versus quality – Is one truly more important than the other? For sales professionals, the answer is unequivocally NO! Quantity AND quality are both important if you want to succeed. We’ve all heard the “experts” drone on and on about the importance of “quality” when it comes to leads. […]
Tag Archives: get more sales
What a Fabulous Marketing Campaign But Wait, Where Are the Sales?!
As a sales consultant and trainer for the past 28 years I’ve worked in pretty much every conceivable industry. I’ve seen the good (great!), the bad and the ugly and have always attempted to add my 2 cents so that the marketing endeavors are aligned with and support my client’s sales efforts. But here’s the […]
Time is on Your Side…NOT
It’s 2016 and one month is gone already. Many of us started the year with aggressive sales goals and at this juncture – one month in – I need to ask you, “how are things going?” I’m not expecting that a significant amount of new business could be closed in just these 4 weeks but […]
You Have to Start Something
It’s a new year. A new you and all that jazz. The pressure of resolutions or maybe you call them goals. Maybe you make them or maybe you don’t. It doesn’t much matter. What DOES matter is that you have to start something. Inertia is a killer. Michael was right. You have to start SOMETHING, […]
A Salesperson’s Lament: Will You Love Me In The Morning?
We’ve all had those sales presentations where everything went right. You captivated the audience with your words, and they nodded in agreement. You left the room feeling like a rock star, confident that you’d soon have a sale. Then, the romance quickly ended when you tried to close the deal. They fell off your grid, […]
It’s Not Too Late to Bring in Business for 2015
Yep, the year is winding down and we’re in that all-important fourth quarter in which you will either achieve your sales goals for the year…or not. With that in mind, it’s not too late to secure some of the business that’s in your sales pipeline as well as plant those all-important seeds for 2016. Here’s […]
Love the One You’re With
Many businesses work so very hard to bring in a constant flow of new customers that they forget about their current customers. I don’t mean the top 5 or 10% from which we all derive a large percentage of our revenue. I’m talking about the lower and middle rung accounts for whom we do some […]
Need to Grow Your Business? You Need a CPA but You Need Marketing and Sales MORE!
Yesterday I was having a conversation with a business acquaintance. They told me that they wanted to grow their business revenue significantly within the next 18 mos and in order to make this happen they hired a new CPA firm. I asked them about their upcoming marketing and sales plans to support their desired growth […]
In Sales It’s All About the Numbers!
Marketing Can’t Make the Sale!
From my good friend and incredible marketing guru, Geri Mazur. See my note at the end:) I spent Fourth of July weekend at a friend’s house in upstate NY. It was really beautiful. Green. Peaceful. On Saturday it rained and so I found myself sitting at the kitchen table writing. My friend was prepping for […]