Tough (Sales) Love
Sometimes we need to deal out a bit of tough love.
- Tough love to get the kids launched and out of our nests and into their own.
- Tough love to confront someone with the truth about their less-than-healthy habit/s that are eroding their overall well being.
- Tough love when we need to take away the car keys from a senior that is one brake pedal away from an accident.
- And tough love when we absolutely must divorce a client for their own, and our own, good.
Let’s face it, there are some clients that we can no longer service in the manner in which we need to service them:
- They’ve changed business models and it is no longer profitable for you to do the work (and they won’t move on budget)
- They have new rules, new staff and have added layers of approval that causes massive delays that eat into your own productivity.
- The work is no longer fulfilling.
- The work is no longer ethical (yep that happens!).
- The work is now out of your “sweet spot” and causes more angst than satisfaction.
It calls for tough love to confront the situation, explain the reasons and make sure that the client isn’t left in the lurch. (You wouldn’t kick your kid out into the cold without making certain that they have a domicile to call their own, would you?:) )
Too many people hold tight to clients that they should release and once it’s done the feeling of relief is overwhelming.
Need advice on divorcing your clients? Call me. Even though I’ve been married forever I’m great at divorce.