You possibly know this situation all too intimately. You have a wonderful website complete with a great video or two. Your brand is well defined, your non digital presence and marketing are excellent and you are well positioned in the marketplace. All these components are solidly in place YET you have not recognized a substantive […]
Have you checked the weather in Winnipeg lately? It’s pretty awful UNLESS you like continual sub-zero temperatures matched by almost endless snowfall. If you like that sort of weather then you’ll find Winnipeg to be a dream come true but for me, not so much. Anyway, I have Winnipeg programmed into my iPhone. I have […]
Okay so this isn’t “new” BUT it is still amazingly relevant and great information from Ajax Union. Here ya go and thank you Ajax Union for letting me repurpose this post: As we’ve mentioned, email marketing can be tricky — a lot can go wrong. We’re going to list some of the most common mistakes […]
Happy New Year. I was away for a week (New Orleans…awesome place) and now I’m back and raring to get going and make 2014 a stellar year. So, I’m back…and back to sales basics because truly, basics are where it is at. The plain truth is that if you don’t have your fundamentals down cold, […]
Well we’re smack dab in the middle of the holidays, although if you are taking your cues from the stores you would have thought that the season started in September. But no, we’re really here now. Parties, gift giving, shopping, vacations and so forth…”tis the season” and all that. But is anyone singing “tis the […]
Wanna know what makes me better? How did you feel when I said that? Curious? Interested? Just a wee bit defensive? Or maybe even a tad hostile because you felt like you were going to get a good old-fashioned sales job? And that’s exactly what happens when you go in and pitch a new prospect […]
Same old, same old can be comforting. It can keep you on track and relieve the stress that comes from the unknown. It can also keep you in a rut whereby you simply never get out of that proverbial “comfort zone” thereby making same old, same old a bit of a business killer. I’m not […]
So here I am, 27 years in (as a sales consultant that is), and I am still amazed by companies that question their need for a sales consultant or trainer. Now I know that “want” a sales trainer trumps “need” a sales trainer every time, but c’mon people, there are some clear indicators that you […]
Okay, so I’m not all that sure about the heart thing because for certain this isn’t a Match.com posting. What I am certain about is the fact that although prospects will tell you what they NEED, they usually act on what they WANT, and the plain truth is that when WANT enters into the situation, […]
My friend and business colleague Geri Mazur posted this blog and it is definitely in sync with my feelings about sales prospecting. (Note: I added “Sales Prospecting” into her title.) Do you like to prospect? Mmmm, maybe not, but once you pick up the telephone, start looking through Linkedin, attend a networking event (or two […]
