Sales. It is not marketing. It is not branding. It is not social media. Sales is what happens when you do those things effectively but in all honesty you can sell even if you do none of the above. Is it more difficult? Most definitely? Is it possible? Once again, most definitely. The best strategy […]
Tag Archives: marketing
3 Coins in the Fountain: How Small Business Regards Branding and Misses a Golden Opportunity
A guest blog by Scott Hornstein, a truly awesome marketing and branding expert. Enjoy! Three Coins in the Fountain is the title song (sung by Frank Sinatra) from a classic film about 3 American women working and looking for love in Rome. It refers to the Trevi Fountain, where visitors make a wish and toss […]
Marketing Can’t Make the Sale!
From my good friend and incredible marketing guru, Geri Mazur. See my note at the end:) I spent Fourth of July weekend at a friend’s house in upstate NY. It was really beautiful. Green. Peaceful. On Saturday it rained and so I found myself sitting at the kitchen table writing. My friend was prepping for […]