This important article is by my good friend and business colleague Scott Hornstein. Scott is an incredibly astute strategic thinker and while this article doesn’t necessarily fall under the sales “umbrella” I do think that it contains valuable information. Here you go and thanks Scott! The advances in marketing technology are awesome, as are […]
Tag Archives: Hornstein Associates
3 Coins in the Fountain: How Small Business Regards Branding and Misses a Golden Opportunity
A guest blog by Scott Hornstein, a truly awesome marketing and branding expert. Enjoy! Three Coins in the Fountain is the title song (sung by Frank Sinatra) from a classic film about 3 American women working and looking for love in Rome. It refers to the Trevi Fountain, where visitors make a wish and toss […]