Same old, same old can be comforting. It can keep you on track and relieve the stress that comes from the unknown.

It can also keep you in a rut whereby you simply never get out of that proverbial “comfort zone” thereby making same old, same old a bit of a business killer.

I’m not going to suggest that you throw away proven strategies and tactics to embark on something totally new and untested. What I am suggesting is that you intersperse same old, same old with something new that pulls you just a wee bit away from that which makes you oh-so-comfortable.

For instance:

• Think about your prospecting. Might new markets be profitable for you; would it be worth testing?
• Are you pretty much married to your existing networking groups? Might it be beneficial to try a new group or two at least once per month?
• Do you deliver the same products and services without taking into consideration the changing markets, economy or cost of delivery? Might you benefit from examining  your deliverables with an eye towards adding or deleting what your provide?
• When was the last time you closely examined your price structure? Should you increase your prices or keep them the same?

So there, does same old, same old sound so good right now? Might a change be in order?