Hit me with your best shot. Networking introductions, cold calls, reconnects…how much time do you have anyway to make that all important connection and get the contact interested in hearing more? 3 seconds, 20 seconds, 1 minute…you tell me. We live in a Blink era in which people make decisions in an incredibly short amount […]
Tag Archives: succeed at sales
What’s Love Got to Do With It?
Gotta love that song, right? http://youtu.be/TCBttS_y7lE I know that I do and sometimes I find myself humming it in the strangest of circumstances: My networking contact continually offers proclamations of “love” yet there is never an introduction sent my way. My client gets downright “gushy” about how much they “love” me yet they find it […]
Why is Sales A Step Child to Social Media & Branding?
I’ve been a sales consultant and trainer for a long time, 27 years in fact, and when I started my business there was nothing called social media marketing (Mmmm, there was no social media!), and branding was something that you did on the hind quarters of livestock. Make no mistake about it, back then companies […]
Welcome to the Start of September Sales Efforts
September 2nd and it’s back to school for students everywhere. Some will approach their new routine with excitement and enthusiasm; others with a bit more trepidation and it will take them a bit longer to “get with the program.” For me, the start of school feels like New Year. I get all sorts of excited […]
Staying Competitive in Business: What Makes You Different
I love this blog by post by Roger Kahn of Champion Office Suites. He really nails it doesn’t he? And while you are at it, check out Roger’s facility. It’s truly splendid! From Roger: Let’s face it – we live in a competitive world. Our competitors are right in our very own communities and well, […]
You Have a Brand & Some Great Marketing BUT No Sales
It’s an all too common story. Many start-ups and entrepreneurs take care of what they perceive to be the most mission critical elements of their business first and simply overlook what might be the most critical element of all! Lawyer? Check. CPA? Check. Marketing? Check. The fist pumping begins and there’s a feeling of “OK […]
Sales Mischief: Baby, I Love You
The Ronettes – Baby, I Love You Great (old) song, huh! But I digress…. The customer is always right. Do everything that you can do to keep the client happy. Suck it up and keep them coming back. Mmm, not so. There’s really only one motto that resonates true for me and that is “the […]
Help. I Have a Great Website and Marketing Materials. Social Media Too, But…NO SALES
Sad huh, but not really all that unusual. The situation: you spend time and money developing a great website. You have some videos and well executed marketing materials that you can send electronically or through direct mail. You’ve even started to do some social media and as for Linkedin, heck, you’re doing that too. Yes, […]
Sales and Swimming: How to Be Better at Both
I went to the local beach this weekend. First time this summer and I had a grand time watching the waves as well as the people cautiously, carefully, almost fearfully approach the water. You see it’s early in the season and the water is still very cold and given that the air temperature isn’t all […]
Superb Marketing Doesn't Always = More Sales
You possibly know this situation all too intimately. You have a wonderful website complete with a great video or two. Your brand is well defined, your non digital presence and marketing are excellent and you are well positioned in the marketplace. All these components are solidly in place YET you have not recognized a substantive […]